AI-Native Product Design Lead & AI Builder
Wei Kang

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AFC Framework

Actor · Force · Context

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AFC Framework diagram
A
Actor
Who is actually doing something in this system? The Actor is never just "the user" — it's the person with agency, motivation, and skin in the game.
F
Force
What is pushing or pulling the Actor to act? Forces are invisible pressures — time, emotion, social expectation — that AI must understand to be genuinely helpful.
C
Context
Where, when, and under what circumstances is the Actor acting? Context transforms a generic AI response into a meaningful human moment.

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Wei Kang