Ouzel is a contemporary semi-serif typeface that was made for multi-lingual typesetting in Chinese. It features a larger x-height with shorter ascender and descender to achieve greater harmony between Chinese characters and Latin Letter forms when setting the two languages together.
HASSLE FREE CLINIC IDENTITY REDESIGN
Hassle Free Clinic is a community-based organization that provides free medical and counselling services in many areas of sexual health for people of all genders. The clinic offers different service hours (clinics) for men/trans-identified and women/trans-identified. This undertaking step is to create a more efficiency, comfortable, and respectful environment for everyone to access the clinic’s service. Trans identified clients can attend wherever they feel most comfortable. It is important to present Hassle Free Clinic as a gender-free clinic, and eliminate the perception of Hassle Free Clinic solely being a “gay-only” or “gender-specific” clinic.
Hassle Free Clinic is the largest anonymous HIV test site in Canada, and is one of the country’s busiest sexually transmitted infection (STI) clinics. The old branding did not create a strong reputation for Hassle Free Clinic as one of largest and most influential sexual health clinic in Canada with over 40 years’ experience in the field. The entire branding system appeared lack of profession and experience. Also, the old Hassle Free logo did not appear as welcoming and accessible as the clinic’s philosophy.
The new identity was designed to represent Hassle Free Clinic as a reliable, friendly, and approachable sexual health clinic. The new Hassle Free logo is meant to be welcoming, supportive, reputable, unity, equality, and diversity.
The new Hassle Free log is made up two basic elements: a graphic icon, and word-mark (e.g. the words Hassle Free Clinic, Women / Trans, etc.). The graphic icon is a set of speech bubbles, which suggests the informal and respectful environment inside the clinic. The shape of speech bubbles is inspired by standard gender symbols. A set of speech bubbles was designed to have a look to show that they were both separate and connected to each other. The design concept of this graphic icon is to suggest the clinic provides comfortable and respectful service to all gender groups.
Most packages of sewing kits in the market are not reusable and would be thrown away at the moment when users obtain the tools inside. The design solution is to create a unique method that would encourage people to rethink how to give a second life of the product by using it in a different way other than the original purposes.
Sew What is a compact zero-waste package for sewing tools, and it is sustainable and practical for most of families. All items inside the package are reusable and refillable. The package comes with sewing panels, buttons, needles, pins, a pincushion, a measuring tape, a scissor, a crocheted basket, and a storage box. Sew What is designed for adults and teenagers. The package is fun and playful that would encourage users to keep the package and use it again and again. The sewing kit has a companion app, providing user various sewing tips about how to hold items on the panel.The targeted groups for this package are teenagers and adults. Everything inside the package is reusable and refillable.
In order to the make a package to become useful as a part of the whole product itself, I looked closely to each different sewing tool available on the market and pick the practical ones to be part of my sewing kit. The packaging would allow users to arrange their sewing tools flexibly. The sewing kit has a companion app, providing user various sewing tips about how to hold items on the panel.
The brand name “Sew What” reflects the functionality of product. You can create a lot of different ways to use this product. Users can rely on this practice sewing panel for everyday use, or practice cross-stitch artwork, or create a card holder by combining two or three panels.
COLOUR BLOCKS in TORONTO
Perhaps everyone may think that they have already known what Toronto looks like. I have heard my friends complain so often that Toronto is such a boring city.
This book will take you to discover a different Toronto through colours. There is no landmark like CN Tower and Lake Ontario here but our diverse urban culture. Here is all about the little things we may ignore in our daily life. I believe these vibrant photographs will surprise and delight anyone who loves art, colour, design, and Toronto.
This project is to encourage student to use humor and take risks by pushing the idea about whatan object can look like, and even how it can function.
MOR. is a convenience packaging designed for any combination of milk, bun, and cracker.
INTERNSHIP REPORT: BEEHIVE DESIGN
This is the internship report based on my internship experience with Beehive Design in Summer 2015. I used blue to contrast with honey yellow in order to give a fresh sense of perspective to describe this journey.
FOOD IS NOT TRASH
The food waste problem would not be caused by a single and simple factor, but it is not a very complex problem either. However, we need everyone’s actions and work together to end it. My poster exhibition will allow everyone to understand both problems and solutions to reduce food waste in our households.
"Food is Not Trash" is a poster exhibition in downtown Toronto. Throughout the exhibition, food posters will be displayed across the city. The same style of design will carry through the entire exhibition in various arrangement and scale.
For this exhibition, I design a series of poster on “food”. All these “food” are constructed by paper trash.Everyone knows what is trash. Trash is useless stuff and valueless material. Trash is the stuff that gets thrown away. I use food to subject into the value of trash in order to create an ironic scene for the public. Everyone needs food to survive, and food is supposed to be something we should be cherishing instead of wasting. The second reason I use trash to metaphor food is because the value of trash is different. Everything could be valuable to someone, even we think it has no use to us, so is food.
Better City is a nonprofit app designed to help people to report the city problems accurately and quickly to the right people problems with electricity, water, road and dead animals can solve this problem. With the ability to take and send pictures, identify the nature and location of the problem withquick selections, this app will allow the user to send a complete and clear report of the problem, in a short duration of time and at any location.
It is designed in collaboration by Amanda Theyers, Yvonne Qiao, and Wei Wang.
better city video
THE MOON FESTIVAL
This project is to design a series of advertising elements for a culture festival event. I chose Chinese Mid-Autumn Festival, also called the Moon Festival, to establish a three-day Festival event that will hold in the Toronto Islands on September 26-28, 2015 (August 12-15, 2015the Luna Calendar).
My final materials consist of a 20” x 30” single-sided poster, a 2” x 3.3” double sided ticket, and a 5.75” x 5.75” (can fold to be 4” x 4”, and expend to be 11.2” x 11.2”) origami folded brochure that features a ticket holder for convenience. The identity of the design is to be minimalism, which uses only two color spots + white to brand the entire design of poster, brochure, ticket and etc..
This project is to re-design the package of an existing brand. I change the background image to a green craft paper to have a more natural look; and keep the brand label right in the center to make it more appealing and recognizable. A little cut-out "o" is to create a more interesting and fresh look of 'ivory' with the smell of aloe.
This project is a digital clothing wardrobe for better clothes organizing. The concept is originated from my personal habit as a fashion lover. I usually forget the clothes I have bought and sometimes got trouble to purchase similar style. According to this digital site, I can use category to organize my wardrobe, and even mix and match my weekly fashion. Then I can just easily dressed myself up the way I have matched on the site without frustrating to mix and match in rush.
The project is to show the progression of orange through combining digital drawing and freestyle hand drawing. Each style shows one style of progression.